The prospectus is possibly the most important marketing tool for any school. It’s usually the first time prospective parents can get a feel for what the school offers and the way it presents itself.

Although the text is important, it’s the photos that do the real selling and are by the most powerful element. The photos therefore need to truly reflect the ideals, the ideologies and the key messages that the school is trying to convey.

Here are a selection of images that i’ve produced for various school literature.